Kombucha Market - Forecast(2021 - 2026)

 Kombucha Market Overview

Kombucha Market size was valued at $1.9 billion in 2019 and is poised to grow at a CAGR of 16.8 % during the forecast period 2020-2025. Kombucha is a fermented tea, also referred to as a functional beverage prepared by the fermentation cultures of yeast, bacteria, and enzymes, it improves the health as a high probiotic drink. It is slightly alcoholic fermented lightly bright, sweet, sweet-sour, green, or black tea drink manufactured with the symbiotic colony of bacteria and yeast (SCOBY).

Acetic acid nourishes the drink with enhanced probiotic content making it putative health benefits drink. Its consumption is increasing owing to its detoxifying capabilities, help to reduce cholesterol and blood pressure levels, and promotes gut health. It also contains vitamin B, which supports energy, metabolism, cell proliferation, and growth beneficial for hair, skin, and nails.

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Kombucha Market Report Coverage

The report: “Kombucha Market Forecast (2020-2025)”, by Industry ARC, covers an in-depth analysis of the following segments of the Kombucha Market. 

By Type: Organic and Pasteurized

By Flavor: Original and Flavored

By Application: Supermarket/Hypermarket, Specialty Stores, Convenience Store, Online Channel and Others

By Geography: North America, Asia-Pacific, Europe, Rest of World

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Key Takeaways

• Geographically, The North American region, followed by Europe, has the highest revenue in the year 2019, and are poised to provide significant growth to the global Kombucha market for the forecast period 2020-2025.
• Manufacturers are being innovative in producing multiple options in Kombucha flavors by playing around with ingredients or adding flavors such as berries, lemon, ginger, coffee, fruit, and many others owing to increase the market demand.
• Globally, the multiple functions of Kombucha helped to enhance the quality of the food products. Besides, the demand is set to continue owing to the functionality in the forecast period (2020-2025).

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By Type - Segment Analysis

The global Kombucha Market based on type has organic and pasteurized. Organic is classified based on yeasts, bacteria, and others. Organic type Kombucha has been the most preferred beverage for decades since it aids digestion, boosts immune health, and prevent bacterial and fungal infections. High glucaric acid levels also help in preventing symptoms of stomach cancer, reduce pancreatic load, and ease the burden on the liver. 

By flavor segment, unflavored/regular Kombucha is poised to account for a lower market share compared to flavored Kombucha owing to the gaining popularity owing innovative tastes and flavors. Flavored Kombucha is poised to account for a greater share of spending compared to unflavored. The herbs & spices flavor segment of Kombucha is set to grow at the fastest CAGR of 21.8% over the forecast period (2020-2025), followed by the berries flavor segment. 

By Distribution Channel - Segment Analysis

The distribution channel of Kombucha Market has supermarkets/hypermarkets, specialty stores, convenience stores, online channels, and others. The supermarket segment had the highest market share and revenue proposition compared to others in 2019 and is poised to grow during the forecast period (2020-2025). The reasons owing to the growth are ease of accessibility. The consumer is more prone to know about new products through on-shelf retail marketing, attractive packaging, and marketing events held at major supermarkets for consumer awareness by companies.