Printed Tape Market - Forecast(2021 - 2026)

 

Printed Tape Market Overview

Printed tape market size is forecast to reach $38.4 billion by 2026, after growing at a CAGR of 5.9% during 2021-2026. Printed tapes can help in spotlighting company, product or logo and can be also used as an alternative for printed cartons in tapes, owing to the printed tape market is witnessing an increase in demand. These printed tapes are hot melt and have fast adhesive strength of synthetic rubber even in lower temperatures as compared to acrylic adhesive, which is more resistant to aging and UV radiation. However, it also gives free professional design assistance, alignments, and quality checks at every step which makes the seller feel protective towards their product and avoids black-marketing. Growing public interest towards printed tapes for packaging will further enhance the overall market demand for Printed tape during the forecast period.

Covid Impact

The worldwide spread of the COVID-19 pandemic has disrupted the trade balance and drawing more e-commerce attention worldwide. The standardized lockdown rules across the world and the growing hesitation among consumers to go outside and shop for essential goods have tilted the nations towards e-commerce but even after the shutdown of package delivery, the market for printed tapes market has restrained.

Printed Tape Market Report Coverage

The report: “Printed Tape Market – Forecast (2021-2026)”, by IndustryARC, covers an in-depth analysis of the following segments of the printed tape Industry.

By Material – Aluminium Foil, Polyester, Vinyl, Polytetrafluoroethylene (PTFE), Polypropylene, Polyvinyl Chloride (PVC), BOPP (Biaxially Oriented Polypropylene Films) and Others.

By Type - Adhesive Transfer Tape, Crepe Paper Tape, Double Coated Tapes, Film Tapes, Temporary Tapes, Traction Tape and Others.

By Application – Branding, Die Packing Foams, Lithographers Tape, Plate mounting, Plate edge sealing, Splicing, Roller wrapping, Screen Print Masking Tapes, Tabbing Tapes and Others.

By Geography – North America (U.S., Canada, and Mexico), Europe (U.K., Germany, Italy, France, Spain, Netherlands, Russia, Belgium, and Rest of Europe), Asia Pacific (China, Japan, India, South Korea, ANZ, Indonesia, Taiwan, Malaysia, and Rest of Asia Pacific), South America (Brazil, Argentina, Colombia, Chile, and Rest of South America), and RoW (Middle East and Africa).

Key Takeaways

  • Asia-Pacific has a significant growth in the printed tape market owing to increasing demand from applications such as branding, die packaging and others.
  • Printed tape works as an alternative and reduces of cartoon printing, this is likely to aid in the market growth of printed tape.
  • Printing tapes also helps in printing messages to ensure, goods are handled correctly in transit, this increases the customer confidence and will increase the market demand for printed tape in the near future.
  • Growing environmental concerns with plastic tapes will create hurdles for the printed tape market.

Printed Tape Market Segment Analysis - By Material

Polypropylene segment holds a significant share in the printed tape market in the year 2020 and is expected to grow at a CAGR of 5.5% during the forecast period. The most common printed adhesive tapes are made of polypropylene foil. These are adhesive tapes with wider usage than cheaper tapes made of PVC and are ideal for light to medium weight cardboard consignments. As a standard, the tapes are made with acrylate adhesive and they are highly tacked and firmed, but they are not suitable for temperatures that are too high or too low. The recommended application temperature is 18-21 °C. So, owing to the wider use of polypropylene tapes than other tapes, the demand for printed tape will grow.

Printed Tape Market Segment Analysis - By application

Branding has been the primary market for printed tape market in the year 2020 and is expected to grow at a CAGR of 6.3% during the forecast period. This has major marketing benefits such as distinguishing brand and increasing its visibility. The spotlight is put on the company from the moment a cardboard box or crate, leaves any workplace to the time it reaches to the customer. A custom printed packaging tape can carry important handling information as well as branding and can also act as an effective anti-tamper measure. Printed tape that is broken or resealed is instantly identifiable. Printed tape can give a good impression to customers, highlighting the professionalism of business and giving them confidence. Hence branding using the printed tapes has become one of the market driving aspects for the printed tapes.

Location: United States

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