Public Relations Market - Industry Analysis, Market Size, Share, Trends, Application Analysis, Growth And Forecast 2021-2026

 

Public Relations Market Overview

Public Relations Market is forecast to reach $130.5 billion by 2025, at a CAGR of 10.50% during 2020-2025. Increased demand across several organizations which act as an effective reputation management tool for brands, politicians, public figures, NGOs, hospitals to leverage their strengths in shaping public opinion and to position themselves better among stakeholders are the major factors which propel the growth of the market. In addition to this Public relations (PR) firms are rapidly involved in the digital media in programmatic PR. Programmatic PR refers to the automating of ads. In programmatic PR, the scope is also greater. For Instance, in 2018, Accenture Interactive will integrate the scheduling, procurement and management of programmatic advertising campaigns into the ad-purchasing environment. It will also allow companies to develop a strategy to combat programmatic purchasing. These technological advances will help Public Relations to further drive the market.

Report Coverage

The report: “Public Relation Market – Forecast (2020-2025)”, by IndustryARC, covers an in-depth analysis of the following segments of the Public Relation Market.



Key Takeaways

  • Social Media Management Market is expected to at highest CAGR of 14.1% during the forecast period due to several factors, including the rapid adoption of social media and the large volume of data generated across major industries, including BFSI, retail and e-commerce, government, public sector and manufacturing.
  • Content marketing market size is expected to grow at a highest CAGR of 18.4% during the forecast period due to increasing focus on enhancing customer experience among the enterprises and also helps them to make data-driven decisions while formulating the marketing communications strategy.
  • North America dominated the Public relations market with a share of more than 33.57% owing to increased adoption of internet and advancement in technology and adoption of new and emerging technologies, and its strong financial position
  • Major players in Public Relation market include Google Inc., Business Wire Inc., Salesforce.com, Meltwater Inc., and Cision AB. The other prominent industry players are AirPR Software, Iris PR Software, ISentia, Onalytica, Prezly, Narrative Science, Rocket Fuel, iPR Software, and Outbrain Inc., among others.

By Solution - Segment Analysis

Social media management market is expected to at highest CAGR of 14.1% during the forecast period.  The demand for social media management solutions is expected to increase over the forecast period due to several factors, including the rapid adoption of social media and the large volume of data generated across major industries, including BFSI, retail and e-commerce, government, public sector and manufacturing and it proves to be a vital tool for marketers to reach their targeted audience and engage them effectively and easily. All these will accelerate the demand for social media management market on public relations market.

Application - Segment Analysis

Content marketing market size is expected to grow at a highest CAGR of 18.4% during the forecast period due to increasing focus on enhancing customer experience among the enterprises and also helps them to make data-driven decisions while formulating the marketing strategy. On the other hand, the use of content marketing technology in large enterprises is higher due to the accessibility and high economies of scale that allow large organizations to benefit from content marketing software. In addition to this, Content marketing software vendors are integrating their offerings with analytics and artificial intelligence, which provide added advantage to the marketers while analyzing the customers’ expectations. It also helps marketers provide consistent experience to its customers across multiple touch points. All these conditions will accelerate the market growth in the forecast period.

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Location: United States

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