Digital Video Advertising Market -Industry Analysis, Market Size, ByDevice Platform, By End Users, By Type, By Ad Format, By Geography Growth and Forecast 2021 – 2026

 

Overview

Global Digital Video Advertising market is forecast to reach $34.6 by 2025, growing at a CAGR of 12.7% during the forecast period from 2020 to 2025. Rising dominance from e-commerce sector along with the growing usage of digital media globally are acting as major drivers towards significant market growth of digital video advertising. Moreover, with higher internet connectivity standards and technological growth such as implementation of AR in advertisement is also propelling the demands towards digital video advertising market. 


Report Coverage

The report: “Digital Video Advertising Market – Forecast (2020-2025)”, by IndustryARC covers an in-depth analysis of the following segments of the Digital Video Advertising Market

By Device Platform: Desktop, Mobile phones, Gaming Consoles, Digital Bill Boards and Others
By End Users: E-commerce, Healthcare, Manufacturing, Media and Entertainment, Automotive and Others
By Type: Instream video ads, Out stream video ads
By Ad Format: Linear video ad and Non linear video ads
By Geography:North America (U.S, Canada and Mexico), South America (Brazil, Argentina and Rest of South America), Europe (U.K, Germany, France, Italy, Spain, Netherlands and Rest of Europe), Asia Pacific (China, Japan, India, South Korea,Australia and Rest of APAC),RoW (Middle East and Africa)


Key Takeaways

  • Mobile Phones are expected to have a significant market growth during the forecast period in digital video advertisingdue to its growing affordability of smartphones and usage of social media applications.
  • Key market players such as Buzzfeed Inc. and Interactive Advertising Bureau have been helping towards significant market growth of digital video advertising in North America.
  • The rising adoption from eCommerce industry along with increased usage of digital media is some of the major driving factors towards significant growth of digital video advertising market.


Device Platform - Segment Analysis

Mobile Phones are anticipated to have a major growth in the digital video advertisingmarket during the forecast period 2020-2025. With rising penetration of smartphones due to high affordability along with increasing content sharing through social media platforms is causing major growth of digital video advertising market. Moreover, majority of the global population nowadays have been investing their time in using mobile devices for either chatting across various social platforms, watching movies as well as playing games and many such applications. The rising growth of audience across such platforms in mobile phones have been causing the advertising companies to invest towards providing video ads inbetween the applications to gain customers and expand their market reach thus propelling its market growth. Advertising companies have been highly investing in various mobile gamesby offering additional credits to the players for viewing digital video advertisements between games, thus expanding the customer base. Since mobile phones provide location access, this causes the advertisers to know about the preferences of the user and display ads accordingly. 


Geography - Segment Analysis

North America is anticipated to have a significant growth in the global digital video advertising  market during the forecast period from 2020 to 2025. Increasing growth of social media platforms such as Facebook, Snapchat and many others along with rising penetration of smartphones have been helping in propelling the market demands towards digital video advertising market in this region. Moreover, growing dominance towards OTT platforms and high investments towards research and development from large enterprises are also causing significant market growth of digital video advertising. Presence of some players such as Interactive Advertising Bureau, Buzzfeed Inc. and Verizon Media have been acting as major drivers in fuelling the market growth of digital video advertising.

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Location: United States

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