Data Management Platform Market - Forecast(2021 - 2026)

 Overview

Global Data Management Platform (DMP) Market size is forecast to reach $2,760 million by 2025, estimated to grow at a CAGR of 12.69% during 2020-2025. The growing need to collect data from the sources such as CRM data, POS data, Mobile web & Apps, social network, web analytics tools and others are driving the data management platform market.  The usage of DMP for the advertisers to target customers and match the needs of the customers across devices are significantly boosting the data management platform market size during the forecast period 2020-2025.


Report Coverage
The report: “Data Management Platform Market Forecast (2020-2025)”, by IndustryARC, covers an in-depth analysis of the following segments of the Data Management Platform Market.

By Platform Type: Open Data Management Platforms and Private Data Management Platforms
By Data Source: Web Analytics Tool, Mobile Web, Mobile Apps, CRM data, POS data, Social Network and others
By Development Type: Basis point share (BPS) Analysis, Y-o-Y growth comparison, Cloud-based and On-premises
By End-user: Advertisers, Publishers (Import Data, Match customer IDs, Collect new data, Help define group, Provide access to data vendors, Estimate price and reach, Suggest new groups of people to target, Use above information to buy advertising and Generate Reports), Media agency and Brand/Retailer
By Geography: North America (U.S, Canada, Mexico), South America(Brazil, Argentina, Ecuador, Peru, Colombia, Costa Rica and others), Europe(Germany, UK, France, Italy, Spain, Russia, Netherlands, Denmark and Others), APAC (China, Japan India, South Korea, Australia, Taiwan, Malaysia and Others), and RoW (Middle east and Africa)


Key Takeaways
  • In 2019, the Data Management Platform market was dominated by North American region owing to growing adoption of TV advertisers in the US and adoption of DMP by enterprises or data security and collection.
  • The increasing development in the advertising industry is promoting the usage of TV data management platform for collecting data and understanding the targeted audience.
  • With the deployment of augmented analytics the data collection processes has become more efficient which is highly being adopted by various organizations fueling the DMP market.
  • Lack of competence and skilled workforce results in critical issues for the deployment of data management platform and further leads to high cost of hiring for the companies. 

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End-user - Segment Analysis
Advertisers segment held the largest market share in the Data Management Platform market in 2019. The television advertisements are widely using robust medium for the endorsement of the products and services of certain brands and enterprises.  This is leading to the requirement of efficient data collection methodology for the local broadcasters to target customers which is further fueling the demand for data management platform. The deployment of TV DMP offers information regarding the target audiences and further accelerates the data management platform market.


Geography - Segment Analysis
In 2019, North America dominated the Data Management Platform market with a share of more than 41.66%%, followed by Europe and APAC. The rising penetration of internet technology such as software, hardware and transmission protocols and so on  in enterprises are leading towards the growth of data management platform market in this region. In addition, enterprises are widely opting to data management platform for managing and enabling new technologies. Furthermore, the need for efficient platform for measuring the performance using TV identity is leading to the deployment of No. 1 TV streaming platform in the US which is enhancing the DMP market in this region. 
Location: United States

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