Cold Pressed Juice Market - Forecast(2021 - 2026)

 Global Cold Pressed Juice Market Overview

Including juices in daily routines helps with waster weight loss, anti-aging, wrinkle prevention, and also used as the hangover-free cocktails. Incorporating juices as an integral part of nodern diet, and increasing popularity towards land based nutritive products by consumers are the factors driving the growth of the cold pressed juice market. According to this research report from IndustryARC, the global cold pressed juice market size was nearly $6.0 billion to 6.3 billion, and the market demand is projected to grow at a notable CAGR of 9.5% to 10.5% during the forecast period of 2019 to 2025. 

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Geographically, North America dominates the consumption of cold pressed juice and generated around 35% to 37% of the total demand in the year 2018. Among the various cold pressed fruit juices Apple, Orange, Blueberry, Goji, and grapes and among the vegetable juices Tomato, Carrot, Cucumber and Beetroot are highly consumed. “An apple a day keeps the doctor away” is a famous quote which we all know for good reason and the apple juice helps us to fight with infections and heart diseases. According to World Health Organization, globally, 844 million people have chronic liver diseases, with a mortality rate of two million deaths per year. Since Cucumber contains 95% water, it acts as an incredible detoxifier and helps with liver and kidney function.

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Global Cold Pressed Juice Market Outlook

Cold pressed juice is the method of extraction of juice with a hydraulic press method from fresh vegetables and fruits, under certain cooling temperature in oppose to other traditional methods such as single auger, and centrifugal. Cold pressed juice in its raw form only has a shelf life of three to four days, after four days microbes begin to spoil juice and it causes major food safety risks, especially for small children and pregnant women. To overcome from this problem, cold-pressed juices market started using pasteurization method called high pressure processing (HPP).

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In HPP, bottled juices are immersed in cold water under high pressure, which upsurges shelf life from three to four days to a gigantic 30 to 45 days. Due to their longer shelf life cold pressed juices are adopted largely by end user industries, which in turn is growing the demand for the market. Mixed fruit and vegetables juices are dominating among other diverse juice type segments; it is estimated to grow with an exuberant CAGR of 11.20% to 11.75% during the forecast period 2019-2025. The mixed fruit and vegetables juice which includes Carrot, Orange, and Ginger will improve the standard vision of eyes and acts as strong detoxifier.

Global Cold Pressed Juice Market Growth Drivers

• Growing demand for juices made up of fruits such as Apple, Acai, Blueberry, Pomegranate, Black Currant, Maqui Berry, Baobab, Cranberry, and Goji; which are rich in taste are driving the growth in the mixed fruits and vegetables segment of the global cold pressed juice market.  
• Increasing health awareness among consumers is steadily causing a shift towards safer, convenient, healthy, and refreshing beverages which are calorie and caffeine free is another major factor driving the growth of the cold pressed juice market.

Global Cold Pressed Juice Market Challenge

Cold pressed juices are organic and made by using the HPP method, they are more costly than the usual juices. The biggest challenge for the players operating in the market is spreading awareness regarding health benefits from juices by convincing larger consumers. But in recent times, the companies are investment a fair share of their investments into branding and advertisement.

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