Hygiene Products Market - Forecast(2021 - 2026)
Hygiene Products Overview
Hygiene Products Market size in 2019 is 130.81 billion and is growing with a CAGR of 5.56% during the forecast period 2020-2025. Increasing demand for personal hygiene products is a major factor contributing to the market growth. Also, product innovation is further helping large manufactures to maintain their position in the hygiene products market. Rise in demand for female personal hygiene products such as tampons, and menstrual cups are responsible for this segment accounting for major share by product type. Rising prevalence of diseases and increased health concerns of the population is said to be driving the market growth.
Key Takeaways
- Rising population along with growing adoption trends of personal hygiene have led to the increased use of hygiene products and thereby significantly driving the hygiene products market.
- By distribution channel, supermarkets have the highest share owing to their large product offering to customers at a single place. This offers convenience and ease to the consumers that are increasing their popularity.
- Moreover, the rising concern of personal hygiene among the people is propelling the growth of the Hygiene products market.
- By Type, Hand Care segment is projected to be the fastest growing with CAGR 4% during the forecast period 2020-2025.
By Type- Segment Analysis
By Type, Hygiene Products Market is segmented into Oral Care, Hand Care, Face Care, Body Care, Women’s Care, Baby Care, and others. Among these, hand care is holding major share by revenue, in 2019. This is owing to the increased use of hygiene products with a rise in infectious diseases that are spread by contaminated hands. According to the World Health Organization, hand care is the most important since it avoids the transmission of harmful germs and prevents healthcare-associated infections. Diseases such as gastrointestinal infection and respiratory infection and influenza are caused by contaminated hands. Thus, the rising awareness on the importance of hygiene has increased the habit of handwashing among the population. Moreover, the shift in the use of soap and water to using alcohol-based products such as sanitizers, especially in hospitals, is also driving the hygiene products market. Also, products such as feminine wipes, cotton swabs, shoe odor spray, flushable wipes, cleaning wipes, and travel-sized toiletries are increasingly being used and further contribute to the growth of the market. Along with this, the increased use of baby hygiene products is also being observed. Parents are concerned about the well-being of their infants and the demand for baby hygiene products has increased. The switch from traditional products to modern hygiene products has increased.
By Distribution Channel - Segment Analysis
Based on the Distribution Channel, the Hygiene Product Market is segmented into Hypermarkets/supermarkets, Pharmacies, Convenience stores, health and beauty stores, and others. Among these, the Hypermarkets/supermarkets hold the major share in 2019, owing to its ability to offer several products to customers in a single place. This ease of purchase and convenience of selecting the products has increased the purchase of hygiene products from Hypermarkets/supermarkets. Moreover, due to the sudden outbreak of coronavirus, the demand for hand sanitizer, hand wash, and other personal hygiene products have increased recently and are contributing further to the hygiene products market growth.
Geography- Segment Analysis
In 2019, Asia Pacific region accounts for 35.50% of the Hygiene Products Market share by region. A higher ratio of women in the overall population, along with rising demand for sanitary napkins and tampons is contributing to the market growth. Moreover, growing awareness of women's hygiene practices in this region has led to the rise in the use of sanitary products contributing further to the hygiene products market. Government education and awareness campaigns in rural areas are also expected to support the growth of the hygiene products market in these countries.
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