Multi-Screen Advertising Market - Forecast(2021 - 2026)

 

Multi-Screen Advertising Market Overview

Global Multi-Screen Advertising market is forecast to reach $8.4 billion by 2025, growing at a CAGR of 21% during the forecast period from 2020 to 2025. The capability of increasing the audience targeting rates along with growing media consumption through mobile devices are acting as major drivers towards significant market growth of multi-screen advertising. Moreover, with rising internet connectivity standards and changing advertisements patterns to increased optimum reach and productivity is also propelling the demands towards multi-screen advertising market. 


Multi-Screen Advertising Market Report Coverage

The report: “Multi-Screen Advertising Market – Forecast (2020-2025)”, by IndustryARC covers an in-depth analysis of the following segments of the Multi-Screen Advertising Market.
By Device Platform: Desktop/Laptops, Mobile phones, Gaming Consoles, Television
By Ad content : Static, Dynamic and Interactive
By Type: Software, Services, Others
By Ad Format: In-app ads, pre and mid roll ads, in-page executions, overlays
By Geography: North America (U.S, Canada and Mexico), South America (Brazil, Argentina and Rest of South America), Europe (U.K, Germany, France, Italy, Spain and Rest of Europe), Asia Pacific (China, Japan, India, South Korea, Australia and Rest of APAC),RoW (Middle East and Africa)


Key Takeaways

  • Mobile Phones are expected to have a significant market growth during the forecast period in multi-screen advertising due to its growing penetration of smartphones and rising usage of social media platforms.
  • Key market players such as Roku Inc. and Netflix Inc. have been helping towards significant market growth of multi-screen advertising in North America.
  • The rising growth of content consumption across mobile devices along with increasing capability of higher target audience is some of the major driving factors towards significant growth of multi-screen advertising market.


Multi-Screen Advertising Market Segment Analysis - By Device Platform 

Mobile Phones are anticipated to have a major growth in the multi-screen advertising market during the forecast period 2020-2025. With growing penetration of smartphones due to high affordability along with increasing content sharing through various social media platforms has been causing major growth of multi-screen advertising market. Nowadays, majority of the global population have been using mobile devices for various purposes such as watching movies as well as playing games and many other applications. With growing dominance of mobile application platforms across consumers, displaying multi screen ads in between the running applications can help the advertisers to gain more audience impacting their business growth.  Moreover, displaying advertisements across mobile devices helps in creating more personalized and relevant ads for the users through location tracking as well as using other applications information, which highly affects the multi-screen advertising market.


Multi-Screen Advertising Market Segment Analysis - By Geography

North America is anticipated to have a significant growth in the global multi-screen advertising market during the forecast period from 2020 to 2025. Increasing smartphones penetration as well as rising growth of social media platforms has been helping in causing significant growth of multi-screen advertising market in the region. Presence of some players such as Roku Inc., Netflix Inc. and Microsoft Corporation have been acting as major drivers in fuelling the market growth of multi-screen advertising. Moreover, higher spending on advertisements by major U.S based companies such as Google, Amazon and many others have been also creating high opportunities in the multi-screen advertising market. 

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Location: United States

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